Collector - January 2021 - 4

COLLECTOR

®

UPFRONT

CHIEF EXECUTIVE OFFICER
Mark Neeb
COMMUNICATIONS DIRECTOR &
EDITOR-IN-CHIEF
Anne Rosso May

On the Docket for 2021:
Innovation & Education

DESIGN FIRM
The YGS Group

By Mark Neeb

COMMUNICATIONS MANAGER
Katy Zillmer

W

ell, 2020 is in the books. Wasn't that fun? It's been said that if five years ago someone asked,
" Where do you see yourself in five years? " not a single person on the planet could have
guessed the kind of year 2020 turned out to be. So, what does this mean for 2021?
I suspect most of us will continue to have employees working from home to some degree, we'll
be eager to attend face-to-face meetings to the extent possible and we'll be hoping kids are once
again learning from their desks in school, as they should be. But nobody knows. So, let's go with
what we do know:
* We have a new Consumer Financial Protection Bureau rule and most of the year to become
compliant with the new requirements. Count on ACA International to continue educating
members on how best to do this, what to watch out for and avoid, and how to best continue
serving consumers in a manner that helps them protect their access to credit.
* ACA meetings that traditionally have been face-to-face will be offered in the manner that
maximizes member involvement while also protecting us from getting sick. The possibility of
doing hybrid meetings where members can choose whether to attend in person or virtually
is the logical way to go. Trust us to do things the right way.
* We will continue to innovate in how we keep you informed so we reach you in the manner
most convenient to you. If you haven't yet downloaded the ACA mobile app, now is a great
time to stop what you're doing and go to the app store, download it and get logged in. Search
under ACA International.
* We'll continue to ask you what you need most from us at ACA. The member survey that
many of you completed this past summer gave us some great ideas on areas we can focus
on. Some of you mentioned education and your expectation that ACA be the leader in the
industry. I'm so glad you feel that way because we do too. We've beefed up our Hot Topic
webinars as well as credentialling opportunities. We've added the weekly ACA Huddle,
which is free for everyone. We've added the All-Access Training Zone, which allows
members to get company-wide education for one low price. And recently we added the
ability to achieve credentials in one month from start to finish.
These are a few things that come to mind when I think about 2021 and what to expect. Best
wishes for a successful and prosperous new year!

Mark Neeb

is ACA International's CEO. He can be
reached at neeb@acainternational.org.

4

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Collector - January 2021

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