Collector - October 2020 - 24

California's
Consumer
Privacy Act:

Who, Me?
How to determine if you need to comply
with the CCPA. (Better late than never!)
By Anne Rosso May

I

f the coronavirus distracted you from investigating whether the California Consumer
Privacy Act applies to your business, it's way past time to figure it out.
We've already hit three of the big CCPA deadlines: Jan. 1, 2020, when the law took
effect; July 1, 2020, when the California attorney general became authorized to enforce
it; and Aug. 14, 2020, when the California Office of Administrative Law approved the
regulations implementing the CCPA, effective immediately. Notably, CCPA enforcement
actions can date back to that Jan. 1, 2020, effective date, making it critical for you to figure
out if you need to comply with the CCPA.
Companies that fail to meet compliance obligations under the CCPA could be fined up
to $2,500 for each unintentional violation and $7,500 for each intentional violation by the
California attorney general, as well as costs stemming from prosecuting any violation.
A recent survey of tech companies by Ethyca, a data privacy management firm, found
that 56% don't feel they are prepared to comply with new privacy regulations, including the
CCPA, and 43% said they deprioritized privacy preparedness because of COVID-19.
First, let's dispel a very common and often incorrect notion, which is that if you do
not live or work in California, you are not subject to the CCPA. This is, sorry to say, not
always the case. In fact, June Coleman, managing attorney for the California office of
Messer Strickler Ltd., said it's likely that most businesses in the accounts receivable
management (ARM) industry that collect debts in California fall under the law's
purview-no matter where they are located. To find out if you do, you'll need to

24

ACAINTERNATIONAL.ORG


http://www.ACAINTERNATIONAL.ORG

Collector - October 2020

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