Collector - September 2020 - 4

COLLECTOR

®

UPFRONT

CHIEF EXECUTIVE OFFICER
Mark Neeb

Attitude is Everything

COMMUNICATIONS DIRECTOR &
EDITOR-IN-CHIEF
Anne Rosso May

In the face of uncertainty, the only thing we can control is our reaction.

DESIGN FIRM
The YGS Group

T

his year of change continues to amaze me. Among the hardships and challenges, the
one thing that stands out most to me is that people are resilient. Case in point: ACA
International's Virtual Convention & Expo this past July. Six months ago, the idea
of having a large gathering this way-online, without handshakes, meals and face-to-face
connections-wouldn't have crossed most of our minds. Let's take a look at how this kind of
change affects our businesses and what it means for our futures.
It turned out to be wishful thinking that an in-person convention could have happened this
summer, but once the decision was made to go virtual, many things were set in motion. I could go
on and on about the behind-the-scenes work your ACA staff put in to make this happen, but in this
column I want to explore how the mindset of change benefits from a commitment to excellence.
We can't control what happens to us, and no one could possibly have imagined all of this. We can,
however, control our reaction and resolve.
Whether you're an agency owner, an
attorney, an affiliate member, or a creditor
member, there are some things we all have
in common. First is recognizing that how we
provide products and services may never be
the same again. Second is understanding that
if we don't adapt, we'll be dinosaurs. When
the pandemic hit the U.S. in March, ACA just
happened to be in the process of moving many
of our education materials and webinars to
an on-demand, online platform. What good
timing! The creation of The ACA Huddle,
which instantly filled a member need during a time of confusion, grew out of a necessity to get
information into the hands of members as soon as possible so they could run their businesses
with the latest information. And rather than passing on hosting a convention this year, we created
a world-class event that in some ways provided value you wouldn't find at an in-person meeting.
Likewise, ACA members made similar pivots out of necessity. Setting up call center agents to
work from home was a huge lift, yet members did an amazing job-and quickly, too. Our affiliate
members needed to learn how to sell differently than before and the virtual expo hall at our
convention proved to be a successful vehicle with which to do so. Registered convention attendees
may log in to the virtual platform at www.engagez.net/aca to access the expo hall, recorded
sessions and resources through Sept. 30.
This brings me back to the mindset I mentioned earlier. We can either miss the past and hope
it comes back, or we can rally around the need for change and all the great things that can come
from that. As for me, I'm betting on the latter. Cheers!

"We can't control what
happens to us. We can,
however, control our
reaction and resolve."

COMMUNICATIONS MANAGER
Katy Zillmer
Collector is published monthly
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Information contained in Collector is not
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used as legal advice. Every effort has been
made to ensure this information is up-to-date
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Mark Neeb

is ACA International's CEO. He can be
reached at neeb@acainternational.org.

4

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Collector - September 2020

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Collector - September 2020 - Cover1
Collector - September 2020 - Cover2
Collector - September 2020 - 1
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