Collector – October 2019 - 24

Information

Transform
Your company brand should be deliberate, not
accidental. Here are some key online reputation
management tips that will help you own your story.
By Tim Dressen

M

arcy receives a collection letter from your agency. She immediately searches your
company name on Google.
Certified Health Services is considering placing business with your agency. As one of
the first steps in its due diligence, the COO reads reviews on your company's social media pages.
A member of the U.S. House of Representatives reads a Washington Post article about debt
collection complaints submitted to the Consumer Financial Protection Bureau. Knowing your
company is located in his district, he looks it up on the CFPB online consumer complaint database.
What these people find affects how they perceive and interact with your company. Are you
controlling those messages?
The Managing Your Brand session at ACA International's 2019 Convention & Expo
addressed the importance of online reputation management. Panelists included Wendy
Badger Esq., chief compliance officer with ECMC Group; Debra Ciskey, IFCCE, executive vice
president with The Collections Coach LLC; Teri Plunkett, CCCE, director of client services
with Professional Finance Company Inc.; and David Williams, president of Williams & Fudge
Inc. Their overarching message? You need to take control of your online presence.

24



Collector – October 2019

Table of Contents for the Digital Edition of Collector – October 2019

President’s Page
Industry News
Best Practices
FYI
Collection Tips
Accessibility From Every Angle
Information Transformation
Calendar
Honor Roll
Education Spotlight
Behind the Name
A.I. is Transforming Compliance. Are You Ready?
What to Watch in 2020
ACA’s Industry Advancement Program Provides Amicus Support in Key FDCPA Statute of Limitations Issue
ACA SearchPoint
Ad Index
Membership
Last Word
Collector – October 2019 - Cover1
Collector – October 2019 - Cover2
Collector – October 2019 - 1
Collector – October 2019 - 2
Collector – October 2019 - 3
Collector – October 2019 - 4
Collector – October 2019 - President’s Page
Collector – October 2019 - Industry News
Collector – October 2019 - 7
Collector – October 2019 - 8
Collector – October 2019 - 9
Collector – October 2019 - Best Practices
Collector – October 2019 - 11
Collector – October 2019 - FYI
Collector – October 2019 - 13
Collector – October 2019 - Collection Tips
Collector – October 2019 - 15
Collector – October 2019 - 16
Collector – October 2019 - 17
Collector – October 2019 - 18
Collector – October 2019 - 19
Collector – October 2019 - Accessibility From Every Angle
Collector – October 2019 - 21
Collector – October 2019 - 22
Collector – October 2019 - 23
Collector – October 2019 - Information Transformation
Collector – October 2019 - 25
Collector – October 2019 - 26
Collector – October 2019 - 27
Collector – October 2019 - 28
Collector – October 2019 - 29
Collector – October 2019 - Calendar
Collector – October 2019 - Honor Roll
Collector – October 2019 - Education Spotlight
Collector – October 2019 - 33
Collector – October 2019 - Behind the Name
Collector – October 2019 - 35
Collector – October 2019 - A.I. is Transforming Compliance. Are You Ready?
Collector – October 2019 - 37
Collector – October 2019 - What to Watch in 2020
Collector – October 2019 - 39
Collector – October 2019 - 40
Collector – October 2019 - 41
Collector – October 2019 - ACA’s Industry Advancement Program Provides Amicus Support in Key FDCPA Statute of Limitations Issue
Collector – October 2019 - 43
Collector – October 2019 - ACA SearchPoint
Collector – October 2019 - Ad Index
Collector – October 2019 - Membership
Collector – October 2019 - 47
Collector – October 2019 - Last Word
Collector – October 2019 - Cover3
Collector – October 2019 - Cover4
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