Collector – September 2019 - 41

Behind
the Scenes
A

CA International provides member training and education opportunities
in multiple formats, including books, DVDs, seminars and web courses.
No matter what the delivery method, the education lifecycle-from an idea
to the finished product-is rigorous, and takes months of fine-tuning. In this
issue, we talk to Kelsey Voorhees, ACA's account coordinator, about planning
education content for the association's conferences and the rush of seeing her
hard work in action.
Tell us about your role at ACA.
For the last year and a half, I worked
as ACA's education specialist. I helped
coordinate and manage all of our education
sessions, both online and face-to-face. Last
month I actually started a new role at ACA
as the account coordinator, working with
ACA's regional and state units.

How does ACA plan education
sessions for its major events?
There are different processes for the
different events. We do try to keep the full
year of education content in mind when
we're selecting topics for face-to-face events.
For our Annual Convention and Fall
Forum, we send out a request for proposals
months in advance, asking people to send
in their ideas and speaker suggestions. Then
those submissions are reviewed by staff
and association committees. We repeat that
process a few times to narrow it down, and
then we send out more specific requests if
we see any "holes" in the full agenda. It takes
quite a bit of time and discussion to select
the final sessions. For example, for this
year's convention we had about 75 formal
proposals and we could only accept 35.
There are always other breaking-news topics
that come up too, like the CFPB proposed
rule, so we try to save space for those
"known unknowns."

Have you ever coordinated sessions
for more than one event at a time?
I am constantly coordinating for more
than one event at a time. Our online

COLLECTOR 09.19

schedule is always growing with more
CORE webinars and Hot Topics that
need scheduling and management.
We start planning Fall Forum content
right after the Annual Convention wraps,
and vice versa. In between those, we get
the sessions for Spring Forum set up.
It can be a lot to handle, but it's a team
effort so there is always help from other
staff. Lists and calendar reminders are my
best friends.

What are the challenges of your job?
The challenges are really coordinating
all the speakers-there are usually
multiple speakers per session-and
then updating the materials for the
event. When there are changes, we have
to make updates in about four or five
different for the Convention: ACA's
website, the PDF agenda, the printed
pocket agenda, the mobile app and the
PlayBack Now agenda. All the materials
have deadlines and some changes can't
be made after a certain point, so getting
all the session and speaker information
early is key. That said, life happens and
changes definitely happen later than
deadlines, so we usually always have to
update after the deadline.
My favorite part of coordinating these
sessions? Being at the event and seeing all
our hard work in action. It goes by fast, so
it's kind of a rush to get there and be with
our team just making it work!
Reported by Anne Rosso May.

41



Collector – September 2019

Table of Contents for the Digital Edition of Collector – September 2019

Ask the Experts: Raising the Bar
Staying on Track
Work Ethic From the Ground Up
Calling Concerns
Robo-Dispute Purveyors Found Guilty of Fraud
Upfront
Industry News
Best Practices
FYI
Collection Tips
Calendar
Honor Roll
Education Spotlight
ACA SearchPoint
Ad Index
Membership
Last Word
Meet ACA’s 2019/20 Board of Directors
Collector – September 2019 - Cover1
Collector – September 2019 - Cover2
Collector – September 2019 - 1
Collector – September 2019 - 2
Collector – September 2019 - 3
Collector – September 2019 - Upfront
Collector – September 2019 - 5
Collector – September 2019 - Industry News
Collector – September 2019 - 7
Collector – September 2019 - 8
Collector – September 2019 - 9
Collector – September 2019 - 10
Collector – September 2019 - 11
Collector – September 2019 - Best Practices
Collector – September 2019 - 13
Collector – September 2019 - FYI
Collector – September 2019 - 15
Collector – September 2019 - Collection Tips
Collector – September 2019 - 17
Collector – September 2019 - 18
Collector – September 2019 - 19
Collector – September 2019 - 20
Collector – September 2019 - 21
Collector – September 2019 - 22
Collector – September 2019 - 23
Collector – September 2019 - 24
Collector – September 2019 - 25
Collector – September 2019 - Meet ACA’s 2019/20 Board of Directors
Collector – September 2019 - 27
Collector – September 2019 - 28
Collector – September 2019 - 29
Collector – September 2019 - 30
Collector – September 2019 - 31
Collector – September 2019 - 32
Collector – September 2019 - 33
Collector – September 2019 - 34
Collector – September 2019 - 35
Collector – September 2019 - 36
Collector – September 2019 - 37
Collector – September 2019 - Calendar
Collector – September 2019 - Honor Roll
Collector – September 2019 - Education Spotlight
Collector – September 2019 - 41
Collector – September 2019 - Ask the Experts: Raising the Bar
Collector – September 2019 - 43
Collector – September 2019 - Staying on Track
Collector – September 2019 - 45
Collector – September 2019 - Work Ethic From the Ground Up
Collector – September 2019 - 47
Collector – September 2019 - Calling Concerns
Collector – September 2019 - 49
Collector – September 2019 - Robo-Dispute Purveyors Found Guilty of Fraud
Collector – September 2019 - 51
Collector – September 2019 - ACA SearchPoint
Collector – September 2019 - Ad Index
Collector – September 2019 - Membership
Collector – September 2019 - 55
Collector – September 2019 - Last Word
Collector – September 2019 - Cover3
Collector – September 2019 - Cover4
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