Collector – June 2019 - 42

BUSINESSOPERATIONS

Exploring STIR/SHAKEN
Robocall redemption is a marathon, not a sprint.
By Molly Weis

A

s an accounts receivable
management company, you
struggle to preserve your rightparty contact rates every day. And as a
consumer, you reminisce about a time
when you actually answered the phone
when it rang.
Thanks to its ranking as the Federal
Communications Commission's top
consumer complaint and its frequent
appearance in the mainstream news, the
controversial term "robocall" has become a
household name.
Much of the conversation around
robocalls centers on stopping them, so
before going any further, let's attach the
term "illegal" to the word "robocall." "Illegal
robocall" now properly defines the type of
calls we can all agree should be stopped and
draws the important distinction that not all
robocalls are bad-a fact ACA International
members know all too well.
As pressure continues to come down
on carriers and service providers to
implement solutions to stop the flood of
illegal robocall traffic across the network,
we hear more and more about the new
STIR/SHAKEN protocol, which has been
described by numerous media outlets as
"the end of robocalls." Let's take a look
at what's both true and false about that
statement and investigate the various
challenges and considerations at play as
the industry works toward a solution in
this business-critical space.

STIR/SHAKEN: THE BASICS
STIR (Secure Telephone Identity
Revisited)/SHAKEN (Signature-based
Handling of Asserted information using
toKENs) is a framework designed to
assign a certificate of authenticity to
each phone call; the certificate acts as a
digital signature of trust. Through this

42

framework, it will become possible to
identify the originating carrier of any call
terminating on a consumer's device.
The absence of this technology today is
what allows illegal robocallers to present
themselves as someone they're not, by
illegally spoofing or hiding behind a
falsely presented telephone number, and
escape persecution.
The major result of the deployment of STIR/
SHAKEN will be the successful identification
of the originating carrier facilitating the
delivery of the illegal call, thus automating the
current manual process of traceback.
"By removing the uncertainty around
the true origination of a call, bad actors will
no longer be able to hide their entry point
into the network and subsequently expose
the entities supporting this fraudulent
activity," said Rebekah Johnson, ATIS/SIP
Forum IP-NNI Joint Task Force member
and Numeracle CEO and founder. "Does
this stop illegal robocall traffic from getting
on the network? No. But it does increase the
ability to trace the source of illegal calling
activity back to the call originator, which
should deter the continued abuse of the voice
channel through the use of illegal robocall
spoofing attacks post-STIR/SHAKEN."

CALL BLOCKING & LABELING
TECHNOLOGIES
Anyone who is taking advantage of a
robocall blocking identification solution
or app knows there are a multitude
of technologies available to aid in the
identification and prevention of unwanted
calls, available right on your device. As
a legal enterprise caller, you're also more
than aware that many of your legal business
calls are being incorrectly identified and
blocked by these technologies as "SCAM"
or "FRAUD" calls when they are, in fact,
quite the opposite.

ACAINTERNATIONAL.ORG


http://www.ACAINTERNATIONAL.ORG

Collector – June 2019

Table of Contents for the Digital Edition of Collector – June 2019

President’s Page
Industry News
Best Practices
FYI
Collection Tips
Adapting to a New Environment
“Today agencies realize this is an opportunity to help the consumer.”
ACA International’s 2019 Convention & Expo
Close the Revolving Door
Calendar
Honor Roll
Education Spotlight
Ask the Experts: Small Talk
Growing into the Industry
Exploring STIR/SHAKEN
CFPB Releases Proposed Debt Collection Rule
Industry Advancement Program Helps Member Defeat FDCPA Claim in Ninth Circuit
ACA SearchPoint
Ad Index
Membership
Last Word
Collector – June 2019 - Cover1
Collector – June 2019 - Cover2
Collector – June 2019 - 1
Collector – June 2019 - 2
Collector – June 2019 - 3
Collector – June 2019 - Industry News
Collector – June 2019 - President’s Page
Collector – June 2019 - 6
Collector – June 2019 - 7
Collector – June 2019 - 8
Collector – June 2019 - 9
Collector – June 2019 - Best Practices
Collector – June 2019 - 11
Collector – June 2019 - FYI
Collector – June 2019 - 13
Collector – June 2019 - 14
Collector – June 2019 - 15
Collector – June 2019 - Collection Tips
Collector – June 2019 - 17
Collector – June 2019 - Adapting to a New Environment
Collector – June 2019 - 19
Collector – June 2019 - 20
Collector – June 2019 - 21
Collector – June 2019 - Close the Revolving Door
Collector – June 2019 - “Today agencies realize this is an opportunity to help the consumer.”
Collector – June 2019 - ACA International’s 2019 Convention & Expo
Collector – June 2019 - 25
Collector – June 2019 - 26
Collector – June 2019 - 27
Collector – June 2019 - 28
Collector – June 2019 - 29
Collector – June 2019 - 30
Collector – June 2019 - 31
Collector – June 2019 - 32
Collector – June 2019 - 33
Collector – June 2019 - Calendar
Collector – June 2019 - Honor Roll
Collector – June 2019 - Education Spotlight
Collector – June 2019 - 37
Collector – June 2019 - Ask the Experts: Small Talk
Collector – June 2019 - 39
Collector – June 2019 - Growing into the Industry
Collector – June 2019 - 41
Collector – June 2019 - Exploring STIR/SHAKEN
Collector – June 2019 - 43
Collector – June 2019 - CFPB Releases Proposed Debt Collection Rule
Collector – June 2019 - 45
Collector – June 2019 - Industry Advancement Program Helps Member Defeat FDCPA Claim in Ninth Circuit
Collector – June 2019 - 47
Collector – June 2019 - ACA SearchPoint
Collector – June 2019 - Ad Index
Collector – June 2019 - Membership
Collector – June 2019 - 51
Collector – June 2019 - Last Word
Collector – June 2019 - Cover3
Collector – June 2019 - Cover4
http://online.collector.com/collectormagazine/201908/
http://online.collector.com/collectormagazine/201907/
http://online.collector.com/collectormagazine/201906/
http://online.collector.com/collectormagazine/201905/
http://online.collector.com/collectormagazine/201904/
http://online.collector.com/collectormagazine/201903/
http://online.collector.com/collectormagazine/201902/
http://online.collector.com/collectormagazine/201901/
http://online.collector.com/collectormagazine/201812/
http://online.collector.com/collectormagazine/201811/
http://online.collector.com/collectormagazine/201810/
http://online.collector.com/collectormagazine/201809/
http://online.collector.com/collectormagazine/201808/
http://online.collector.com/collectormagazine/201807/
http://online.collector.com/collectormagazine/201806/
http://online.collector.com/collectormagazine/201805/
http://online.collector.com/collectormagazine/201804/
http://online.collector.com/collectormagazine/201803/
http://online.collector.com/collectormagazine/201802/
http://online.collector.com/collectormagazine/201801/
http://online.collector.com/collectormagazine/201712/
http://online.collector.com/collectormagazine/201711/
http://online.collector.com/collectormagazine/201710/
http://online.collector.com/collectormagazine/201709/
http://online.collector.com/collectormagazine/201708/
http://online.collector.com/collectormagazine/201707/
http://online.collector.com/collectormagazine/201706/
http://online.collector.com/collectormagazine/201705/
http://online.collector.com/collectormagazine/201704/
http://online.collector.com/collectormagazine/201703/
http://online.collector.com/collectormagazine/201702/
http://online.collector.com/collectormagazine/201701/
http://online.collector.com/collectormagazine/201612/
http://online.collector.com/collectormagazine/201611/
http://online.collector.com/collectormagazine/201610/
http://online.collector.com/collectormagazine/201609/
http://online.collector.com/collectormagazine/201608/
http://online.collector.com/collectormagazine/201607/
http://online.collector.com/collectormagazine/201606/
http://online.collector.com/collectormagazine/201605/
http://online.collector.com/collectormagazine/201604/
http://online.collector.com/collectormagazine/201603/
http://online.collector.com/collectormagazine/201602/
http://online.collector.com/collectormagazine/201601/
http://online.collector.com/collectormagazine/201512/
http://online.collector.com/collectormagazine/201511/
http://online.collector.com/collectormagazine/201510/
http://online.collector.com/collectormagazine/201509/
http://online.collector.com/collectormagazine/201508/
http://online.collector.com/collectormagazine/201507/
http://www.nxtbookMEDIA.com