Collector- June 2018 - 17

COVER

L

ast fall, Lee Snyder told his father-and boss-Eric
Snyder, president of RBC Inc., about an interesting
phone call the company had received that week. A
consumer had gotten a call from an unknown number-
RBC's number-and looked it up online to learn more about
who was calling. The online directory correctly identified
the caller as RBC, but also added one word to the company's
description: scam.
The consumer, however, recognized RBC's name and called
the company back, telling the collector what the website had said.
"Lee came to me a few times about this and I just kind of
rolled my eyes, like, 'Oh, now what?'" Eric Snyder recalled.
"We all know this is a tough industry and it's so challenging to
keep ahead of all the changes, and so I didn't really give it a lot
of thought. Honestly, I chalked it up to my son being relatively
new to the business, and maybe a little sensitive."
But just a few weeks later, Snyder got a call from fellow
ACA International member Leslie Engle, vice president at
Team Recovery, who mentioned a curious phenomenon she'd
noticed: her company's callback rate-not just consumer calls,
but all business calls-had suddenly dropped precipitously.
"She said that someone told her it was because her
company's listing on whitepages.com was labeling it as a scam,"
Snyder recalled. "That's when things started to come into focus.
I immediately logged on to both 411.com and whitepages.com
and sure enough, both sites were calling my company a fraud
and a scam. That's when my hackles went up. How could these
sites unfairly slander and malign my company like that?"

17


http://www.whitepages.com http://www.411.com http://www.whitepages.com

Table of Contents for the Digital Edition of Collector- June 2018

Collector- June 2018 - Cover1
Collector- June 2018 - Cover2
Collector- June 2018 - 1
Collector- June 2018 - 2
Collector- June 2018 - 3
Collector- June 2018 - 4
Collector- June 2018 - 5
Collector- June 2018 - 6
Collector- June 2018 - 7
Collector- June 2018 - 8
Collector- June 2018 - 9
Collector- June 2018 - 10
Collector- June 2018 - 11
Collector- June 2018 - 12
Collector- June 2018 - 13
Collector- June 2018 - 14
Collector- June 2018 - 15
Collector- June 2018 - 16
Collector- June 2018 - 17
Collector- June 2018 - 18
Collector- June 2018 - 19
Collector- June 2018 - 20
Collector- June 2018 - 21
Collector- June 2018 - 22
Collector- June 2018 - 23
Collector- June 2018 - 24
Collector- June 2018 - 25
Collector- June 2018 - 26
Collector- June 2018 - 27
Collector- June 2018 - 28
Collector- June 2018 - 29
Collector- June 2018 - 30
Collector- June 2018 - 31
Collector- June 2018 - 32
Collector- June 2018 - 33
Collector- June 2018 - 34
Collector- June 2018 - 35
Collector- June 2018 - 36
Collector- June 2018 - 37
Collector- June 2018 - 38
Collector- June 2018 - 39
Collector- June 2018 - 40
Collector- June 2018 - 41
Collector- June 2018 - 42
Collector- June 2018 - 43
Collector- June 2018 - 44
Collector- June 2018 - 45
Collector- June 2018 - 46
Collector- June 2018 - 47
Collector- June 2018 - 48
Collector- June 2018 - 49
Collector- June 2018 - 50
Collector- June 2018 - 51
Collector- June 2018 - 52
Collector- June 2018 - 53
Collector- June 2018 - 54
Collector- June 2018 - 55
Collector- June 2018 - 56
Collector- June 2018 - Cover3
Collector- June 2018 - Cover4
http://online.collector.com/collectormagazine/201905/
http://online.collector.com/collectormagazine/201904/
http://online.collector.com/collectormagazine/201903/
http://online.collector.com/collectormagazine/201902/
http://online.collector.com/collectormagazine/201901/
http://online.collector.com/collectormagazine/201812/
http://online.collector.com/collectormagazine/201811/
http://online.collector.com/collectormagazine/201810/
http://online.collector.com/collectormagazine/201809/
http://online.collector.com/collectormagazine/201808/
http://online.collector.com/collectormagazine/201807/
http://online.collector.com/collectormagazine/201806/
http://online.collector.com/collectormagazine/201805/
http://online.collector.com/collectormagazine/201804/
http://online.collector.com/collectormagazine/201803/
http://online.collector.com/collectormagazine/201802/
http://online.collector.com/collectormagazine/201801/
http://online.collector.com/collectormagazine/201712/
http://online.collector.com/collectormagazine/201711/
http://online.collector.com/collectormagazine/201710/
http://online.collector.com/collectormagazine/201709/
http://online.collector.com/collectormagazine/201708/
http://online.collector.com/collectormagazine/201707/
http://online.collector.com/collectormagazine/201706/
http://online.collector.com/collectormagazine/201705/
http://online.collector.com/collectormagazine/201704/
http://online.collector.com/collectormagazine/201703/
http://online.collector.com/collectormagazine/201702/
http://online.collector.com/collectormagazine/201701/
http://online.collector.com/collectormagazine/201612/
http://online.collector.com/collectormagazine/201611/
http://online.collector.com/collectormagazine/201610/
http://online.collector.com/collectormagazine/201609/
http://online.collector.com/collectormagazine/201608/
http://online.collector.com/collectormagazine/201607/
http://online.collector.com/collectormagazine/201606/
http://online.collector.com/collectormagazine/201605/
http://online.collector.com/collectormagazine/201604/
http://online.collector.com/collectormagazine/201603/
http://online.collector.com/collectormagazine/201602/
http://online.collector.com/collectormagazine/201601/
http://online.collector.com/collectormagazine/201512/
http://online.collector.com/collectormagazine/201511/
http://online.collector.com/collectormagazine/201510/
http://online.collector.com/collectormagazine/201509/
http://online.collector.com/collectormagazine/201508/
http://online.collector.com/collectormagazine/201507/
http://www.nxtbookMEDIA.com