Collector- June 2018 - 12
When Does Website Info
Start to Feel Outdated?
more than a
more than a
more than a
Source: Vistaprint Digital
a website to
news to current
It Might Be Time to Redesign Your Website
Three common mistakes businesses make-and how to fix them.
very business needs a website-debt
collection agencies included. A website
provides valuable information about
your services and shows both clients and
consumers that you are a reputable, reliable
company. What people see on your website
determines what steps-if any-they take to
engage with your business. Does your website
suffer from these common problems?
industry. Pay attention to the licenses attached
to the photos, which limit how they can be
used or indicate if you need to credit the
Ready to take your website up a notch?
Hire a professional photographer to shoot
photos or even videos of employees working
and socializing. (And snap some new
executive headshots while you're at it.)
WEAK CALL TO ACTION
There's nothing wrong with stock
photography-unless it screams: "This is
stock photography." Poorly chosen photos of
people from another decade cheesily smiling
at the camera or giving the thumbs-up can
brand your website as out of date even if you
just purchased the pictures last week.
Images matter, so choose them carefully.
If your budget doesn't allow you to purchase
photos, free stock photos are out there-
but you'll have to do some digging to find
appropriate images. Websites like Unsplash
and Picjumbo have a modest selection of
images that could work for the debt collection
Outdated contact information is the top
reason customers may be leaving your
website with a bad impression of your
business. Your contact page could be a
fillable form with multiple drop-down
boxes, or it could just give visitors your
phone number and email address. The
most important part is to make sure the
information is accurate and easy to find.
Think about what you want visitors to do
once they land on your website. Place a callto-action button on every page. Sites that are
specifically for clients should make it easy for
people to "Get a Quote" or "Contact Us," and
sites designed for consumers need to make
it obvious where they can "Make a Payment"
or "Speak to an Agent."
LACK OF BRANDING OR CREDIBILITY
What's your company's mission statement?
What are your guiding principles? Whatever
they are, they should be steering your corporate
culture as well as your website design. Your
About page should not only clearly explain
what services you offer, but also the attributes
that make your business special.
Impress both clients and consumers by
establishing your company's professional
credibility. Testimonials, accreditations
from industry groups and awards should
all be featured somewhere on your website.
Logos often fit in nicely on the bottom of
a home page, while client testimonials or
case studies are best corralled on a single
For more website design compliance
tips, check out this article from the
Collector magazine archives: https://bit.