Collector - December 2017 - 36

TECHNOLOGY

Collective Intelligence
Credit and collection professionals use
social media to spread good news about
the industry.
By Kim Coghill

A

lthough a relatively new
phenomenon, the social media
revolution is showing no signs of
slowing down as professionals from various
industries turn to their computers to share
information with the world. Credit and
collection industry professionals are part
of the growing tide of business leaders who
want to tell their story in 280 characters or
less, but may be hesitant to start because of
possible ramifications.
In a recent interview on Fox News, famed
attorney and professor Alan Dershowitz said,
"The interesting thing about Twitter, you
do it so quickly, it often reflects your real,
genuine beliefs. Then you realize what you've
said and you say, 'Uh oh. I'm sorry.' "
So, if you want to avoid the "uh oh" moment,
here's some advice from Jeff DiMatteo, a
principal with American Profit Recovery Inc.,
and an experienced social media user: "Read
everything you post. If you are posting an
article or retweeting an article-remember
to read every word because the paragraphs
criticizing our industry could be at the bottom."
Perpetuating negative news about the
credit and collection industry obviously
defeats the purpose of engaging in social
media, according to DiMatteo, who said
his company has used various social media
platforms since opening its doors 13 years
ago. "Whether we want to or not, we're all
on social media-so we use it to get good
information out there," he said.

THE NEWEST NEWS SOURCE
DiMatteo and other early adopters in the
credit and collection industry are ahead of
the curve when it comes to navigating the
choppy waters of the Social Age.
Aside from marketing, public relations
and personal use, social media channels are

36

A FEW SOCIAL MEDIA TIPS
* Read before you share or retweet. The title of an article might
sound intriguing, but with the rise in click bait, you never truly
know what's on the other side of a URL. Be sure to read through
any content you may share to be able to continue the conversation,
according to the Public Relations Society of America.
* Both new and experienced professionals must remember that social
media is not only a public representation of yourself, but also of
your company, clients and future. Taking the time to think through
your personal content to intertwine two important aspects of your
life can go a long way in establishing yourself on social media,
according to the PRSA.
* Sixty percent of social media marketers said that video content was
the most important form of visual content, according to an article
on entrepreneur.com. The reason video content is so popular among
social media marketers is because it effectively engages followers.
A report by Hubspot showed that 55 percent of people "thoroughly
consume" video content, making it the most engaging content type.
* Don't ignore the data. Modern marketing is a data-driven
profession. This is true for both website optimization and social
media marketing. It is important for social media managers to
collect and analyze data to understand how followers react to
content. Otherwise it can be hard to understand how to alter a
social media strategy to improve results, entrepreneur.com said.

ACAINTERNATIONAL.ORG


https://www.entrepreneur.com/article/298388 https://www.entrepreneur.com/article/298388 http://www.ACAINTERNATIONAL.ORG

Table of Contents for the Digital Edition of Collector - December 2017

President’s Page
Industry News
Best Practices
FYI
Collection Tips
Stronger Together
Taking a Layered Approach
Lines of Communication
Calendar
Honor Roll
Collective Intelligence
CFPB Issues Final Rule for Small Dollar Lending Market
Ask the Experts: Training Advice
Court Rules Voicemail is a “Communication" and Disclosing Name of Collection Agency Provides “Meaningful Disclosure” Under FDCPA
Compliance
ACA SearchPoint
Last Word
Collector - December 2017 - Cover1
Collector - December 2017 - Cover2
Collector - December 2017 - 1
Collector - December 2017 - 2
Collector - December 2017 - President’s Page
Collector - December 2017 - Industry News
Collector - December 2017 - 5
Collector - December 2017 - 6
Collector - December 2017 - 7
Collector - December 2017 - Best Practices
Collector - December 2017 - 9
Collector - December 2017 - FYI
Collector - December 2017 - 11
Collector - December 2017 - Collection Tips
Collector - December 2017 - 13
Collector - December 2017 - Stronger Together
Collector - December 2017 - 15
Collector - December 2017 - 16
Collector - December 2017 - 17
Collector - December 2017 - 18
Collector - December 2017 - 19
Collector - December 2017 - Taking a Layered Approach
Collector - December 2017 - 21
Collector - December 2017 - 22
Collector - December 2017 - 23
Collector - December 2017 - 24
Collector - December 2017 - 25
Collector - December 2017 - Lines of Communication
Collector - December 2017 - 27
Collector - December 2017 - 28
Collector - December 2017 - 29
Collector - December 2017 - 30
Collector - December 2017 - 31
Collector - December 2017 - 32
Collector - December 2017 - 33
Collector - December 2017 - Calendar
Collector - December 2017 - Honor Roll
Collector - December 2017 - Collective Intelligence
Collector - December 2017 - 37
Collector - December 2017 - CFPB Issues Final Rule for Small Dollar Lending Market
Collector - December 2017 - 39
Collector - December 2017 - Ask the Experts: Training Advice
Collector - December 2017 - 41
Collector - December 2017 - Court Rules Voicemail is a “Communication" and Disclosing Name of Collection Agency Provides “Meaningful Disclosure” Under FDCPA
Collector - December 2017 - 43
Collector - December 2017 - Compliance
Collector - December 2017 - 45
Collector - December 2017 - ACA SearchPoint
Collector - December 2017 - 47
Collector - December 2017 - Last Word
Collector - December 2017 - Cover3
Collector - December 2017 - Cover4
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