Collector - October 2017 - 40
1. OCCUPY STRONG
2. ALWAYS SEEK THE
3. MAKE AN ACCURATE ESTIMATE
OF THE SITUATION
Every agency CEO encounters decisions
of where and how to expend energy and
resources in two primary areas: Inside
(operations and client service) and outside
(sales and marketing).
We must keep going back to the original
question: "Are you happy with sales?" If not,
you can keep doing the same things and hope
for a different result, or you can commit to
change, starting from the top. Just like putting
your running shoes on is the most difficult
part of a run, making the commitment to
improving your sales efforts and reaching out
for help is the hardest part. After that, doing it
right starts getting rewarding.
Waiting only increases the odds that your
competitor will gain the offensive before
you do. Problems don't fix themselves, and
playing catch-up is even harder.
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